Meet DiscoverAge Founder, JJ Macrae

Jim James Macrae, JJ. Founder, Age qualified, Age Activist

Hey, I’m JJ, I’m 75.

I stopped work on 31 January 2017. That night, I swung my eleven-kilo rucksack onto my back, went to Heathrow, and boarded a plane. I set off …. that was more than six years ago, and I’ve been traveling the world ever since. I wanted to be bold and daring. I did not want to retire.

One morning, in Bulawayo, Zimbabwe, I woke up, and while I slept, DiscoverAge arrived. DiscoverAge is a new word, a new idea, and, for me, inspiration! There was instantaneous understanding and purpose. I knew this would be my future. I had done it once before, taken an idea, I saw the need for and believed in and turned it into a ‘brand.’ I relished the opportunity to do it again. The energy and enthusiasm lacking for so long in my every day grabbed me, pulled and pushed, and took hold. What a challenge, what an opportunity.

I breathed deeply. I knew I had much to learn.

I visited bookshops and searched online for a book, a website, something that would explain Age, reveal and educate me on the changes of the ageing body. To live to be seventy, eighty, ninety, and into the deep years is a never-before-life possibility. Life expectancy for my generation has increased dramatically; never before have so many people lived for so long. To be alive twenty or thirty years after retirement has never happened before. We are ‘experimentally new’, as is the reason for and purpose of DiscoverAge. Research and writing have been done while traveling in different continents, in many countries, towns, and cities. Without a doubt, it is the most traveled book ‘in waiting’ ever.

Over time, I had to accept that there was no single ‘age’ knowledge repository, and with the benefit of hindsight, this was a blessing. I had to do my own exploring and make my own discoveries.

Age knowledge and information were everywhere, but they were hidden, forgotten, ignored, and scattered, waiting to be discovered, rediscovered, and redefined. I wondered at the power of misleading myths, the impotence of new knowledge, and exciting research. It was a gigantic ‘age puzzle,’ with so many pieces in so many places and so few instructions. DiscoverAge is my fitting the pieces of the puzzle together.

For a quiet man who has never done anything like this, it has been my biggest and best challenge. It is a journey I never expected, the purpose I had hoped for. The pot of purpose at the end of the rainbow.

I am not a scientist or an academic. I am not a journalist or a doctor. I have no agenda. I am innocently old, a contrarian, and a visionary. My product is the fantastic body, my merchandise is healthy, active, successful ageing, and my medicine is a natural, nutritious food and Phytness. I tell an optimistic and life-changing tale.

DiscoverAge is everything I didn’t know and wanted to know about the body as it ages; shared. It is changed assumptions, presumptions, and expectations.

DiscoverAGe is, at times, personal; it has to be. All ageing is individual and personal. We each have our own unique DiscoverAge journey.

DiscoverAge is not an academic argument or a reference book, nor is it a manual. In many ways, it’s a love story about caring and respecting the unique awesome body as we age.

I hope a new and refreshingly different look at Age and the body.

3 thoughts on “Meet DiscoverAge Founder, JJ Macrae”

  1. Very well done & a topic long overdue. A metamorphosis for all of us not only wanting but also needing to DiscoverAge!

  2. longevity is not enough without quality of life…start your journey by looking at the wealth of information and inspiration in these pages…

Leave a Comment

Your email address will not be published. Required fields are marked *